At the end of June, Shanghai’s New International Expo Centre was on fire—and no, it wasn’t the weather. It was the blazing resurgence of the arcade industry.
On the grand stage of IAAPA Expo Asia 2025, Asia’s top-tier exhibition for the leisure and attractions industry, arcade game brands from around the globe went head-to-head in a battle of innovation, design, and market appeal.
YUTO Games didn’t rely on gimmicks. What set them apart was solid product strength and full-scale solutions that cut through the noise and drew real attention.
Immersive. Interactive. Inventive.How the IAAPA Expo?
This year’s IAAPA Expo returned to Shanghai, and the lineup was really strong:
Over 7,000 professional visitors, 350+ exhibitors, and 8,500 square meters of exhibition space turned the show into a hotbed of arcade innovation.
It wasn’t just about flashy lights or hardware specs anymore. The real competition was about who could truly move the crowd.
Who could get people to stop and play? Who could make them turn around and ask, “How much is this machine?” — that’s who had the best shot at winning the market.
Crazy Drift DR1: The Racing Arcade Game That Hooks You In
This isn’t your typical racing arcade machine that gets boring after one play.
Built by YUTO, the Crazy Drift DR1 delivers a full-throttle experience with dual-screen visuals, dynamic racing seats, and a networked multiplayer system. The thrill isn’t just visual—it’s visceral.
What makes it special? It makes players say: “I need to try that again.”
One visitor immediately asked, “Can our venue integrate a ranked leaderboard system? I want to build a competition ladder.”
This isn’t just a driving simulator—it’s a gateway to a competitive arcade community.
Combat Heros Co-op: VR Creates an Immersive Social Feeling
The most crowded corner of YUTO’s booth? The VR zone. And the machine that pulled the biggest audience? Combat Heros Co-op.
With four-player co-op, boss battles, and intense VR immersion, this arcade VR machine was more than just a game—it was a social event.
Friends, couples, and parent-child duos all stopped to play, often coming back for multiple rounds. One family park owner said it best: “When it’s holiday season, this kind of machine gathers the biggest crowd.”
Not Just an Arcade Manufacturer—A Full-Service Partner
YUTO’s booth wasn’t just about showcasing machines—it was about demonstrating an entire operational model.
From individual arcade games, to multi-unit combos, to customized setup solutions for shopping malls, FECs, and tourist destinations, YUTO offered a comprehensive scene-based design capability.
To operators, what YUTO showcased wasn’t just hardware, but real strategies for retaining customers and boosting repeat visits.
That’s exactly how YUTO is evolving—from a machine manufacturer into an experience-value creator.
Next Stop: GTI Asia China Expo 2025
IAAPA Expo Asia may be the bellwether of the Asian market, but for YUTO, it was more like a warm-up lap for the global stage.
With diverse product lines, immersive hands-on play, and high foot traffic throughout the show, YUTO attracted major interest from operators across the Middle East, Southeast Asia, and Europe.
The next stop is GTI Asia China Expo 2025, one of the most influential exhibitions in the domestic arcade circle.
If IAAPA was about showcasing YUTO’s international caliber, then GTI will be where they unleash their local firepower.
Anticipate more to come.
