You wouldn’t believe it, but Saudi Arabia, a country known for its sand dunes and oil, is experiencing a burgeoning arcade craze. This trend was on full display at the 2025 Saudi Entertainment and Amusement Expo (SEA Expo).
For those of us passionate about arcade games and immersive experiences, this market is like an untapped “gold coast.” A heated “gold rush” is underway, and you won’t want to miss this wave.
SEA Expo: Unveiling Saudi Arabia’s Arcade Boom
Under its “Vision 2030″ plan, the Saudi government has been aggressively promoting entertainment industry reforms, creating unprecedented market opportunities. People are no longer satisfied with traditional consumption; they crave sensory stimulation and technology-driven experiences. This has led to an explosive growth opportunity for large arcades and immersive VR experiences.
Even more exciting, beyond the policy benefits, Saudi Arabia also has a “financial offensive” in play — high per capita disposable income, a large young population base, and impressive enthusiasm and spending power for digital entertainment. A vibrant and highly capable demographic is eagerly pursuing the coolest arcade and VR experiences.
According to authoritative data, Saudi Arabia’s gaming and esports market is expected to reach $13.3 billion by 2030. This is no longer just a “market”; it’s a true blue ocean — an arcade playground waiting for players and manufacturers to jointly mine for gold.
YUTO Games: A Highlight at the SEA Expo
Amid the vibrant SEA Expo, YUTO Games’ booth stood out, quickly drawing attention as a clear standout.
Their VR 720° flight simulator always had a long line. I personally experienced it — wearing VR glasses and gripping the joystick, diving and rolling in the 720-degree omnidirectional rotating cockpit. The realistic physical feedback sent my adrenaline soaring, as if I were in an aerial battlefield!
On the other side, the 43″Operation Firestorm light gun shooting game was equally popular. The ultra-wide screen, combined with precise light gun operation and a two-player cooperative mode, immersed players in intense combat, with cheers and applause erupting from the arcade hall periodically.
YUTO’s booth was bustling with people. Although the team members were incredibly busy, joy was evident on every face.
“It’s spectacular!” an excited Middle Eastern operator told me. “This VR 720° is definitely the centerpiece of any arcade, and Firestorm’s on-site performance is incredibly appealing! YUTO is a brand we’ve always trusted, and they certainly didn’t disappoint this time.”
In just a few days, they not only secured new orders but also solidified deep collaborations with existing clients. Among the many exhibitors, YUTO’s presence was undeniable.
What Surprises Will YUTO Bring to Next Year’s SEA Expo?
As an eyewitness, I can almost certainly say that next year’s SEA Expo will be even more vibrant, and competition will be more intense. What I’m looking forward to even more is — can YUTO Games bring us more next-generation arcade machines to surprise us?
Will it be smarter coin-operated arcade machines? Custom arcade game room solutions designed for real operational scenarios? Or perhaps immersive VR experiences that further break sensory boundaries? YUTO still has many cards to play.
What’s certain is that for industry professionals interested in arcade, VR entertainment, and immersive experiences, SEA Expo has become an unmissable global event. And YUTO Games is rapidly expanding and making a brilliant debut in this new Middle Eastern blue ocean with its strength and creativity.
See you at the exhibition next year.
